COACHES VS. CANCER leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs. Coaches vs. Cancer provides critical mission outreach, while raising funds in support of the Society’s lifesaving cancer research, education, advocacy, and community service efforts.
Coaches vs. Cancer evolved from a concept championed by Norm Stewart, former head coach of the University of Missouri’s men’s basketball program, a cancer survivor, and member of the National Association of Basketball Coaches. He started the program by challenging fans to pledge a dollar amount for every three points made by his team during the season.
The American Cancer Society is the leading cancer-fighting organization with a vision to end cancer as we know it, for everyone. We are the only organization improving the lives of people with cancer and their families through advocacy, research, and patient support to ensure that everyone has an opportunity to prevent, detect, treat, and survive cancer.
